About
While we take pride in our many accomplishments, we never stop striving to live up to our name by working with Jewish organizations to develop standout strategies to help them reach their audiences in new and impactful ways.
We have worked with congregations, as well as every type of Jewish organization, from JCC’s, Federations and Hillels, to Jewish camps and youth groups, day schools and foundations.
As an renowned change-maker, innovative program developer and highly successful event planner for more than two decades, Be Bold Creative President, Pamela Richards Saeks literally wrote the book on Jewish engagement! She understands that in order to be relevant and relatable Jewish organizations need strategies that are informed by the very people they serve, and propelled by leaders who are ready to embrace change, take calculated risks and reap the rewards that come with daring to Be Bold!
Pamela Saeks - President
Pam has built a reputation as a game changer, known for pushing the envelope with innovative ideas that put a twist on traditional ways of doing things. She has decades of experience and an impressive track record in Jewish program development, marketing and event planning. She has launched dozens of successful Jewish non-profit startup initiatives, using creative marketing strategies to raise awareness, build brand loyalty and foster meaningful and lasting relationships with target audiences.
As the former Director of Jewish Innovation and Engagement at The Mayerson Foundation, Pam spent nearly 18 years turning old ideas on their heads, experimenting with new methods, taking risks and learning as much from her mistakes as she did from her successes. The Mayerson Foundation believed in her ideas, vision, and out-of-the-box thinking so much that they created an Operating Foundation which unleashed the power of dreaming, creating, experimenting, failing, and course correcting.
There she developed and ran many successful initiatives which consistently attracted a large percentage of local unaffiliated Jewish families, teens, young professionals, interfaith couples, and Baby Boomers to Jewish life and the Jewish community at large. Over the years, many thousands of people not only came to these programs and events, they came back… again and again, something Pam considers to be one of the most important measures of success. This work resulted in numerous marriages, lifelong friendships, congregational and organizational affiliation, committee and board membership, and leadership roles in the community.
When the Foundation decided to spend down its assets, Pam realized the unique opportunity she had to use her experience to help other Jewish organizations “burst out of the box.” That’s when she started Be Bold Creative. She continues to have a passion for making the Jewish world, and everything it touches, a better place!
“My life’s work has been devoted to cracking the code – to figuring out what it takes to move the needle toward greater Jewish engagement. I’ve been able to take risks, experiment with new ways of thinking and spend time listening, observing and absorbing. I know that not everyone who does this work is afforded those luxuries. That’s why I started Be Bold Creative. I want to share what I’ve learned with my fellow colleagues in the trenches… because I know how much is riding on us getting it right!”
What People Are Saying
“We knew we needed to do a better job of engaging Baby Boomers, but because this generation is nothing like their predecessors, we found it especially challenging. So we enlisted Pam and her team, who are talented in so many areas. They definitely delivered with a ‘don’t miss’ event that attracted over 250 people and built the kind of buzz that set us up for future success.”
— Tsipora Gottlieb
Former Adult Services Director, Mayerson JCC
“Pam’s genius is in her ability to take the seed of an idea and turn it into an entire garden of possibilities. Recently, she and her team worked collaboratively with my staff to transform our alternative High Holiday family service into an engaging, multi-layered experience that attracted hundreds of people! Every program and marketing campaign they’ve developed for us has been a huge success. They understand the nuances of Jewish life and always build upon a traditional framework to create something unique and amazing every time!”
— Rabbi Miriam Terlinchamp
Temple Sholom
“There’s no challenge that’s too tough for Be Bold Creative to tackle when it comes to engaging hard to reach audiences. Their innovative ideas and spot on marketing helped us attract hundreds of people we wouldn’t have otherwise.”
— Ronald Richards
Strategic Planning Chairman, Congregation B’nai Avraham
“For years, the Be Bold Creative team has been my go-to source for effective ways of reaching my target audience. They helped lay the groundwork for a more robust digital presence and have come up with creative, non-traditional ways of engaging my readers in print and online.”
— Netanel Deutsch
Publisher, The American Israelite